Homepage / Random / 217 Years to Women’s Equality? Not on Viacom’s Watch – Viacom Corporate
White House Increases Number Of Asylum Seekers Allowed To Enter Spike-Filled Refugee Compactor Ted Cruz Attempts To Connect With Voters By Wearing More Handsome Man’s Face As Mask Blood-Spattered Sarah Huckabee Sanders Holds Up Huge Dismembered Penis To Prove Presidential Member Completely Normal Woman Longs For Day When First Female President Can Have Tell-All Book Written About Disgusting Vagina Your Horoscopes — Week Of September 18, 2018 Video Game Character Stares Impotently At Forbidden Realm Beyond Impassable Waist-High Bush Emotional Le’Veon Bell Reveals Holdout A Result Of Forgetting How To Run Is This The Worst Life Hack Ever Made? How to Make an Atom Bomb While Your Roommates Are Out of Town Tips For Long Bike Rides Scientist Close To Developing Life-Saving Vaccine That They Can Rub In Faces Of Their Doubters RuPaul Makes History as Viacom Earns 8 Awards – Viacom Corporate A Massive Storm is Barreling Down on my Family and Conversation with Them Has Never Been Easier Semi-Humorous Meetings with Strange Creatures in the Night The Failing Donald Trump Hires a Posse White Castle Now Selling Veggie Burger Sliders Nationwide The Jerry Duncan Show Interviews Buckwheat Luke, Owen Wilson Recall Meeting On Set Of ‘The Royal Tenenbaums’ Kavanaugh Defends His Originalist Position Fingernail Got Fucking Huge Out Of Nowhere We Want Your House – Howard Zaharoff, Humor Times Cash-Strapped Zuckerberg Forced To Sell 11 Million Facebook Users Senate Republicans Seek To Delay Kavanaugh Vote Until Accuser Properly Smeared Emergency Room Admissions To Soar On Trump’s FEMA Text Alert Trial Kavanaugh Sweating Bullets After Betting Life Savings On Being Confirmed To Supreme Court FEMA Airdrops Emergency Cyanide Pills For Residents Stranded By Hurricane Florence Don’t Blame Me, Blame The Stars! GOP Releases New Letter Supporting Kavanaugh Signed By Orrin Hatch 500 Times Steve Bannon Calls #MeToo Most Powerful Political Movement In World Marine Biologists Reveal That Majority Of World’s Oceans Remain Boring As Shit White House Raises Official Hurricane Florence Death Toll To -17 Our Weirdest Sex Misconceptions Koch Brothers Furious Kavanaugh Never Disclosed That Nation Might Care About Sexual Abuse I Read Your Guidelines, But I’m Submitting This Piece That Clearly Isn’t a Fit for Your Publication Because, Well, Just Read It and You’ll See Why Kavanaugh On Sexual Assault Allegations: ‘I Miss High School’ The Week In Pictures – Week Of September 17, 2018 Maxine Waters Fails Hearing Test | You make the news…We report it! Oh no! Elon Musk went on a heroin user's podcast and shot himself full of junk Um, Actually: Star Trek, Schwarzenegger, and Stoker The Pillow Personality Test | Points in Case Donald Trump Claims He’s Found Obama’s ‘Lost Birth Certificate’ There’s Nothing Quite Like Traveling Abroad and Soaking In All the Rich, Authentic Poverty Pope Summons World’s Bishops For Meeting On Sexual Abuse Frat Brothers Draw All Over Pledge Who Passed Away At Party Second Fatwa Issued On Salman Rushdie For Derivative, Uninspired 13th Novel High School Drama Teacher Already Has Pretty Good Idea Who He’ll Pick For Fall Girlfriend The Onion’s 2018 Emmy Predictions Manafort Reaches Plea Deal With Special Counsel Top 5 Most Potent Celery Strains You’re Upset I Broke Into Your House And Stole A Bunch Of Your Shit. Don’t Worry, I’m Donating Everything To Goodwill Scientists Announce They’ve Completed Mapping The Human G-Spot Woman’s Children Officially Old Enough To Pony Up For Good Birthday Gift This Year Mike Pence Struggling To Reckon With Vision Of Prophet Muhammad Revealing That VP Destined To Become Next President 7 Misdemeanors Every College Kid Justifies as Fine Annual “Throw a Paper Airplane at a Mosque Day” Guidelines Released My First day at the Department for Duplicated Departments Casting Bawl Apple Releases Three New iPhones Latest Polls Show Support for Trump Reduced to Mostly Meth Heads The Onion’s 2018 Fall Movie Preview ‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens ‘Just Tell Me Whose Feet To Wash’ How Colleges Are Appealing To The Digital Native Generation Trump Redirected Nearly $10 Million In FEMA Funds Toward ICE The 8 Types of Players In Every Game of 'Never Have I Ever' New Smithsonian Exhibit Details How Fashion Pioneers Tamed The Frumpy West The Case For And Against Confirming Brett Kavanaugh Gentrification Begets Gentrification – Jim Hightower, Humor Times If Movie Posters Were Honest (September 2018 Edition) Freeloading Refugee Children Taking Up Thousands Of Prison Cells Meant For Real Americans FEMA Officials Panic After Accidentally Evacuating 1 Million Residents In Direction Of Hurricane MoviePass CEO: PLEASE DON'T CANCEL Woman Starting To Worry She Just Has Type Of Face Where Makeup Looks Insane What Your Favorite Type of Apple Says About You Pony Anxiously Waiting For Attendant To Flag Large Child As Too Big For Ride Nurse’s Tray All Scalpels Writer’s Block Busted! Political Speechwriters Edition Study: Nuclear Power Necessary To Cut Climate Emissions Cameraman Strikes Gold With Tubby Fan Eating Ice Cream, Dancing, Holding Baby Sweatshop Worker Doesn’t Even Want To Know Working Conditions Of Place Her Company Gets Fabric 7 Venmo Transactions Between Luke And Owen Wilson That Make It Seem Like They’ve Been Practicing Dentistry On Each Other Apple Fans Disappointed After Company Unveils Same Overpriced CEO That Barely Fucking Works TV ‘n’ Dinner in Trumpworld: What to Cook When You’re Watching Fake News 6 Style Guides For College Freshman Pope Starting To Suspect Bishops Getting Huge Erections During Meeting On Child Sexual Abuse Might Be Pedophiles Whoa, Slow Down There, Buddy. Nobody Dates My Daughter Without Telling Me Which ‘Sailor Moon’ Character They Are First More Than 1 Million Ordered To Evacuate Due To Hurricane Florence Emails Between God and His IT Guy Apple Announces New Trade-In Offer For Customers To Exchange Their Old iPhones For Absolutely Nothing Man Going To Restroom Deputizes Friend To Order Him Another Beer Dermatologist Recommends Not Caring So Much What Other People Think Couple Nervous To Admit They Met Online In Comments Section Of ‘How To Iron Shirt’ Video Superheroes in the Millennial Legion Barack Obama Has Once Again Invited Ahmed To His House To Get Another Look At That Sweet Goddamn Clock He Built U.S. Jobless Claims Fall To 49-Year Low Crazytowners’ Letter to American Voters Your Horoscopes — Week Of September 11, 2018 Trump’s Military Parade: A Poem Comments Mysteriously Disabled On YouTube Video Of Sparrow In Yard Attorney General Sessions Most Likely Responsible For Hurricane Florence

Random

217 Years to Women’s Equality? Not on Viacom’s Watch – Viacom Corporate


March 8, 2018 @ 7:00 AM

The World Economic Forum is concerned that, if nothing changes, full global gender parity is likely 217 years away.

Viacom thinks that we should start closing that gap today.

Today, March 8, is a good day for it: it’s International Women’s Day (IWD), an annual celebration of change-makers fighting for gender equality. Viacom, along with other media companies, nonprofit organizations, charities, politicians, entrepreneurs and activists around the globe, will celebrate women in a tradition dating back to the suffrage movements of the early 20th century.

Today, Viacom brands, talent and executives will spread a message of equality and social activism through the company’s global platforms, through a series of fan and employee events, and through support for larger movements lending a megaphone to women’s collective voice.

Here’s the breakdown on how Viacom will promote International Women’s Day:

Turning up the volume overseas

In addition to an MTV Fitness Coach event hosted by the stars of hit Jersey Shore spin-off, Geordie Shore, in London, Viacom International is launching #SoundOn, a social media marketing campaign featuring Emma Watson, Rita Ora, Jesse Williams, Mary J. Blige, Alicia Keys and Pink sharing messages of empowerment.

But these videos will be muted by default—you’ll have to actively turn on the volume to hear their words of wisdom.

After its launch today, this spotlight will run for two weeks online and later receive support from brands in the U.S., including BET and MTV.

MTV India used this facetious PSA to illustrate how male allies can best support women’s rights.

In New York City, Nickelodeon President Cyma Zarghami will head to the United Nations as a panelist for UN Women for Peace. The event will cover the media’s role in women’s empowerment. Other panelists will include Sopranos star and philanthropist Edie Falco and Hearst Chief Content Officer Joanna Coles.

Flipping the “M” in MTV; All-Female Music Videos, And More

MTV and CMT will go riot grrrl today, featuring all-female music videos on their channels to highlight the power and talent of women artists. Tune in between 6 a.m. and 1 p.m. to watch videos from Dolly Parton, Reba, Shania Twain, Faith Hill, Carrie Underwood and Miranda Lambert on CMT and CMT Music, and soon-to-be-announced artists on MTV.

The MTV logo will flip upside down for the full day, turning the “M” into a “W,” and Music Television into women’s empowerment.

See MTV’s tweet from IWD 2017:

Paramount Network and Comedy Central will include the #SoundOn messaging in their viral videos, and Comedy Central will run a mash-up digital short starring the network’s badass female talent. Also on Paramount Network, Lip Sync Battle will air a hilarious video on Twitter featuring  “Chrissy Teigen Moments,” showcasing the host’s most outrageous quotes and gaffs, as well as her infamous “joke tweets.”

Nickelodeon is celebrating “a new generation of empowered girls” with a multi-platform brand campaign called That’s Me. The series of PSAs will air throughout March – Women’s History Month – paying homage to all of the attributes and differences that make all kids unique.

If You Can #SeeHer, You Can Be Her

In February, Viacom launched a year-long series of PSAs as a lead partner supporting the Association of National Advertisers’ #SeeHer initiative, which aims to positively portray women in media.

The campaign rallies viewers around the mission, with PSAs focusing on empowering young women to achieve their career aspirations and dreams, using the maxim: “If you see her, you can be her.”

Read more about #SeeHer

The campaign also extends across MTV’s digital and social platforms, including its Snapchat Discover channel, with Women’s History Month editorial content featuring  these powerful women:

Amani Al-Khatahtbeh: Muslimgirl.com founder and author of Muslim Girl: Coming of Age

Keiana Cave: University of Michigan student, entrepreneur, creator of STEM start-up MARE, and multiple patent holder

Laurie Hernandez: Olympic Gold Medalist and New York Times best-selling author

Lucy Jones: Fashion designer, creator of the Seated Designs collection, exclusively developed for the disabled, and 2016 Forbes 30 under 30 honoree

Rihanna: Multiple Grammy Award winning musician, actress, and 2017 Harvard University Humanitarian Award recipient

Gina Rodriguez: Actress, anti-bullying advocate, member of the Hispanic College Fund Board of Directors, and #MovementMondays Instagram inspiration poster

An internal culture that celebrates women

Viacom’s Office of Global Inclusion and Employee Resource Group HERE (designated to support women in Viacom as they reach their professional goals through inspiration, encouragement and development) are hosting employee events and activities throughout Women’s History Month, including an IWD global conversation and celebration of women with Viacom Chief People Officer Fukiko Ogisu.

Gender parity and women’s empowerment are deeply rooted in Viacom’s corporate ethos, a sentiment that not only drives the company’s campaigns and special events for International Women’s Day, but informs its company mission and values all year round.

Related Posts






Source link

This site uses Akismet to reduce spam. Learn how your comment data is processed.

en_USEnglish
en_USEnglish