From innovative fishmonger to international YouTube sensation, Muhammad Shahid Nazir has turned one pound worth of fish into a viral pop hook that’s got people everywhere tapping their feet to the beat.
Nazir, a 31-year-old Pakistani fish seller, rose to fame after a video of him hawking fish at Queens Market in London made its rounds on the Internet earlier this year. In the catchy clip, Nazir — also known as the “One Pound Fish guy” — sings a simple ditty about his fishy wares.
“Have a, have a look, one pound fish. Very, very good, one pound fish,” he croons, welcoming customers to shop for the frozen fish he has on sale for one British pound (about $1.60).
As popularity of the YouTube clip grew, the fish hawker was approached by Warner Music to record a “techno-infused version” of his now-famous song. He also made a music video to accompany the new track — a Bollywood-style clip that features a number of racily-clad dancers.
According to the AFP, Nazir is now planning on traveling to France and the United States to release his fish-tastic single.